Photo: Esta Evans


BC Region Board Elections Candidates

Posted: October 30th, 2017

BC Region Board Elections Candidates

This November there are four seats up for election on the CSIA BC Board. The seats available are: 1 South Western Zone, 1 Okanagan Zone, 1 Northern Zone, 1 Director-at-Large. 

This year there is a strong field of candidates who are profiled below. To vote please log into

South Western Zone Candidates

Betsy Linnell

Betsy is a Level IV CSIA Instructor, a Marketer and a Mom based in Pemberton, BC.

Betsy has a broad range of experience in the ski industry.  She raced at the club level in Ontario, at the University level in Quebec and has taught skiing at resorts in Ontario, Quebec and British Columbia. 

Betsy graduated from Bishop’s University with a Business Degree in Marketing.  She moved west immediately after graduating and worked at Big White Ski Resort for several seasons before moving to Whistler in 1994.   
After successfully completing the Level IV certification and working as a Trainer with the Whistler Mountain Ski School she was presented with the opportunity of a lifetime – to combine her education and passion and join the Marketing Department at Whistler Mountain. 

Betsy’s tenure with Whistler Blackcomb spanned over a decade where she held the positions of Marketing Manager and Manager, Brand and Destination Marketing during the resort’s rise to the top as the number one resort in North America.  This reduced her time on snow, but gave her exposure to a different side of the industry allowing Betsy the opportunity to not only market the resort, but also the sport of skiing.  She worked on programs designed to increase visitors from the regional market and sat on the Marketing Committee for the Canadian Ski Council, with the objective of growing the sport through grass roots programs to attract and retain beginner skiers. 

For the past 10 years, Betsy has been the Managing Director of B-Line Marketing Management, a small firm dedicated to providing marketing expertise to small and medium sized businesses.  An invitation from Kim Fournel to tag along on a Women Only Workshop was a turning point for Betsy and she returned to the ski school on a part time basis in 2015.  Since then, Betsy’s time on snow has increased and with lots of encouragement and support, Betsy earned a spot on the Western High Performance Team and has resumed work as a Level II Course Conductor. 

“A seat at the table with the BC Committee will give me an opportunity to give back to an industry that has provided me with so much opportunity. The skills I developed as a young skier / instructor helped me in my marketing career.  My skill set can now be an asset for the CSIA.”

Mike Manara (Incumbent)

Mikes professional background is over 20 years’ experience in the Ski Industry. For the past 16 years, he has worked at Mount Washington on Vancouver Island. He is the Director of Sports and Guest Services and is an active member of the Senior Management team with Mount Washington. In this role, he manages:

  • Snow Schools
  • Rentals
  • Mt Kids center
  • Retail & Uniform purchasing
  • Events
  • Mt Clubs
  • Alpine Groups
  • Summer Operations

He is an active level 3 course conductor with the CSIA and is involved with the Canada West Snow Sports Committee.  Mike has been a board member with the MBTA, The Comox Valleys Sport Tourism committee and is a founding board member of the United Riders of Cumberland.   Mike has served 10 years with the CSIA BC, serving twice as chair of the committee.  He is seeking his final 3-year term with the board.  He with his wife Mariah and their two daughters live in the Village of Cumberland on Vancouver Island. 

Okanagan Zone

Keith Massey

Keith Massey has been an active ski instructor for the CSIA for fourteen years.  During this time, he has obtained a Bachelor of Science degree, a bachelor of Education degree, and has also recently successfully completed his CSIA level 4.  Keith has also previously filled the role of the Treasurer for two years on the CSIA Alberta committee.  In 2013, Keith made the move to British Columbia, and has been here ever since.  Keith strongly feels that the CSIA regional committee’s play an important role in laying the foundations for the CSIA as a whole.  Moving forward, Keith aims to be a part of the CSIA BC committee, and hopes he can utilize his skills for the benefit of all the CSIA members residing in BC.

Anne Terwiel

I am very interested in participating in the development of programs within the CSIA in British Columbia. As a 35 year member, I am very invested in the organization and its advancement. As a career trainer and educator, I have kills and experience related to planning, implementing and evaluating training and education programs (for children, adolescents, and adults). I thoroughly understand learning theory and practice, and can add value in discussions round learning materials and learning pathways. I am also involved in research into skiing safety and volunteer management. I love skiing and teaching, and would be honoured to be part of a passionate team responsible for moving our profession forward.


  • Senior lecturer, Thompson Rivers University
  • CSIA Level 4
  • CSCF Level 2
  • MBA, SFU
  • Learning Disabilities specialist, SFU
  • CTHRC Trainer, Canadian Tourism Human Resources Council


Jeff Murl

Jeff moved out west from Toronto in 1997 and started teaching skiing at Cypress Mountain. After continuing to teach throughout his education in Finance at UBC, he decided to move to Europe for "one last season" before focussing on his career. Instead of curing his addiction, it ignited a bigger passion and he has been teaching at Whistler since.

Jeff worked in the finance industry before opening a restaurant in North Vancouver, and eventually adding a couple more. Over that time, he attained his accounting designation (CPA) and has opened his own accounting practice, serving a diverse set of clients. He has served as the Treasurer on several boards for Societies in Vancouver. Since making the switch into private accounting practice, he can arrange his schedule to accommodate teaching skiing and training full time. Having completed his Level 3 CSIA, CSCF 1, and CASI 1, he is now fully committed to working towards the ultimate goal of Level 4 CSIA.

Gillian Shaw

I was a business editor at The Vancouver Sun responsible for the daily publication of a business news section. I was also a technology writer for the Sun and a national news network for more than 20 years. I’ve been asked to speak on privacy, social media and other tech issues in a range of forums.

My background is in writing, editing, technology, publications, web site content and management, social media, marketing and communications strategy. I’m a founding member of a children's charitable initiative which took the charity from less than $15,000 in donations to more than $400,000 in its first year to more than $1 million in revenue last year.

Through my board position on the Vancouver Sun Children’s Fund I'm familiar with governance, budgeting, financial reporting, bylaws and other issues. I also directed our web site launch, our social media sites and the transition to online donations.

I'm a level 2 instructor at Whistler Blackcomb and early in my career, I wrote a regular ski column that led to my introduction to a number of organizations in the ski industry. That was some time ago - one of my columns was on the introduction of shaped skis - but interestingly many of the same issues remain today.

I’m a big fan of the CSIA's work. I know much of that is volunteer driven and I would like to help. Thank you for considering me for the board.

Arash Mashbough

For Arash, skiing is a way of life--a passion for both him and his family. Arash started teaching skiing in his early 20s. He was involved in several local and youth FIS certified races as Race Secretary and Chief of Timing. He has prepared homologation applications for a few ski runs for registration with FIS. Arash has been a member of CSIA for almost 20 years.

Outside the ski industry, Arash is a professional engineer (P.Eng.) and a project management professional (PMP) with Associated Engineering, a Canadian-owned consulting firm. He is also a Director for Associated Engineering. An active volunteer, he is involved with Engineers and Geoscientists BC, the regulating body for professional engineers and geoscientists.

Arash draws many similarities between consulting engineering, project management, and ski instruction. To Arash, a well-delivered lesson is like a well-delivered project. You need to deliver value and tangible results, and if you do it well, your clients will return for the next one!

From his professional and volunteer work, Arash brings to the Board experience in managing major capital projects, as well as marketing and business development, organizational management, financial management, fiscal responsibility, professional development, compensation, self regulation, communication, and public relations.

As a CSIA-BC Director, Arash will be a voice on the board for both part-time and full-time members. He realizes that the full-time members are extremely passionate about what they do, and need to make a living with their career. At the same time, the industry has increased its reliance on part-time members, and they need to receive support to perform at their best. The image of Canadian Ski Instructors is of extreme importance to Arash. Drawing from his extensive skiing and marketing experience, he will strive to maintain and improve our image.

Northern Zone

Dianne Dagneau (Incumbent)

Dianne Dagneau is a 25 year CSIA Member and achieved Level 3 in 2016.

Highlight of last season was course conducting the “Teaching Children’s Module” at Hudson Bay Mountain – Smithers.

Representing the North on the CSIA BC Board has been very rewarding.  The goal was to have northern exposure of Level 4’s, create more events for members to attend and to promote membership.

Dianne lives at Troll Mountain in Quesnel and owns a successful financial services business.

*Note - as the only candidate Dianne has been elected by acclimation. 

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